Foundry Brands leadership: Top row, left to right: CFO Hendre Ackermann, CEO Helen Vaid, and CTO John Heintz; Second row: Patrick Coddou, Mario Pacini, and Steve Stagner; Third row: Kyle Walker, Stefan Haney, and Matt Rhodes
Launched last year with $100 million in debt-free equity capital, Dallas-based Foundry Brands is an acquisition platform that aims to amass a portfolio of 30 to 50 direct-to-consumer e-commerce brands. It's already acquired eight—most recently the Fort Worth-based men’s grooming product company, Supply. Co-founder Matt Rhodes told Dallas Innovates that Foundry seeks brands who've developed "micro-tribes."
“Ultimately, we're looking to be a multibillion-dollar business," Rhodes told us.
Husband-and-wife co-founders Patrick and Jennifer Coddou launched their men's grooming startup Supply out of their spare bedroom, stored products in their garage, and shipped from their laundry room. After raising $256K on Kickstarter and getting a $300K investment on ABC's "Shark Tank," they expanded their business. Now, with the acquisition by Foundry Brands, Patrick is living what he calls the most attainable American Dream:
"Have an idea, work your tail off for years, scale it to millions, sell it for millions," he wrote on Twitter.
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