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Mod Op
Left: Ascend Marketing Founder and Managing Partner Rich Herbst; Right: Ascend Marketing VP of Strategy and Optimization Laura Stevenson. Both are now EVPs at Mod Op. [Photos: LinkedIn/Ascend]
Miami-Based Mod Op Acquires North Texas’ Ascend Marketing to Deepen B2B Capabilities
by Lance Murray | Oct 15, 2025
Mod Op—which has a Dallas office and locations across North America—said the deal completes its end-to-end B2B marketing framework. Ascend founder Rich Herbst is now EVP, Client Solutions at the Florida-based firm.
