Matt Sommer

Dallas’ Imaginuity Launches an AI-Created ‘Virtual Shopping Bestie’ Named Cindy

by | Apr 16, 2024
Now appearing on the websites of 13 JLL-managed shopping centers across the U.S., "Cindy" may seem like just another influencer peddling perfume and athleisure. But she's really a "complex mix of generative AI tools driven by a proprietary recipe of procedures, prompts, and modeling."
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Integrated Marketing Agency Imaginuity Names Chief Technology Officer
by | Apr 5, 2024
Matt Sommer has spent 25 years in key aspects of managing and growing organizations, including fostering innovation, pioneering and evangelizing product vision, and leveraging data and analytics. Sommer, an AI expert with 10 patents, believes that if technology is doing its job in marketing, "you shouldn't even know it's there."
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