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Matt Rhodes
Photo: Blu Atlas
Dallas’ Foundry Acquires Blu Atlas Men’s Personal Care in 8-Figure Deal
by Lance Murray | Jul 14, 2023
“Blu Atlas has successfully cracked the code by offering high-quality products crafted from natural ingredients, accompanied by great fragrances and appealing packaging," said Foundry co-founder and CFO Matt Rhodes.
by Kevin Cummings |
Oct 13, 2022
Launched last year with $100 million in debt-free equity capital, Dallas-based Foundry Brands is an acquisition platform that aims to amass a portfolio of 30 to 50 direct-to-consumer e-commerce brands. It's already acquired eight—most recently the Fort Worth-based men’s grooming product company, Supply. Co-founder Matt Rhodes told Dallas Innovates that Foundry seeks brands who've developed "micro-tribes."
“Ultimately, we're looking to be a multibillion-dollar business," Rhodes told us.
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