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Lucchese
Lucchese has launched a Dallas Cowboys collaboration after being named the team's official boot brand partner. The collection includes these "Legacy" boots. [Photo: Gustav Schmiege III]
Lucchese Launches Dallas Cowboys Collection as the Team’s Official Boot Brand
by David Seeley | Aug 9, 2024
Now those are what we call some "Cowboy" boots. To kick off a five-year partnership as the official boot of the Dallas Cowboys, Dallas-based Lucchese Bootmaker has launched a new Lucchese x Dallas Cowboys collaborative collection—for men, women, and even girls who like the 'Boys.
by Quincy Preston and David Seeley |
Apr 12, 2023
Ylang 23—a designer jewelry store in Preston Center that's served Dallas for 35 years—has partnered with the Dallas-based live-commerce company Immerss to bridge the gap between in-person and online shopping. By using the latest tech from Immerss, Ylang 23 aims to provide customers with a more personalized and intimate shopping experience—from live-streamed trunk shows to personal presentations and more.
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by Kevin Cummings |
Sep 1, 2022
Working with San Antonio-based bootmaker Lucchese, Immerss delivered a use case that gave the brand a real kick, with a live e-commerce shopping experience that moved the majority of Lucchese sales to direct-to-consumer. That turned the bootmaker from client to investor through a $1.1 million seeding check. Now Immerss is looking to raise millions more to become the "go-to solution" for live e-commerce.
Co-founder Patrick Jacobs told Dallas Innovates an early meeting with Lucchese's president led to a "lightbulb moment"—one that set Immerss on an innovative new path.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
