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Lone River Beverage Co.
Lone River debuted its newest offering at an event with a special appearance from Lainey Wilson and performances by Caylee Hammack, Tenille Townes and ‘New Artist of the Year’ winner Hailey Whitters. [Photo: Lone River]
Frisco’s Lone River Beverage Launches ‘Yellowstone’ Ranch Packs With Help From the Show’s Lainey Wilson
by Dallas Innovates | Staff Report | May 12, 2023
Frisco-based Lone River Beverage Co. tries to lasso the spirit of Far West Texas into every can of its best-selling ranch water. With America in the midst of a "Yellowstone" craze, Lone River just put itself squarely into the Modern West pop-culture zeitgeist by launching limited-edition "Yellowstone" ranch packs—with a little help from Lainey Wilson, an actress on the show.
