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Lincoln Property Co. rebrand
Example of Lincoln's new visual identity. [Photo Lincoln Property Co.]
Lincoln Property Company Unveils the First Rebrand in Its 60-Year History
by Lance Murray | Jan 11, 2024
Nearly a year after selling its Residential Division to Toronto-based Cadillac Fairview, Lincoln has unveiled new branding that reflects its commitment "to providing a forward-looking, personalized and solutions-oriented client experience that meets the demands of today’s ever-changing commercial real estate market."
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The company said that Smith will drive brand engagement and revenue growth through innovation, data-driven marketing strategies, and talent cultivation....
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