“Integrating art into properties gives them a lifeblood, and that’s exactly what we’re doing with The Archetype," Katie Murray, M2G's chief creative officer says.
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Katie Murray
A zoomed-in view of a rendering of The Archetype shows the kind of art that will be featured at the property. Artwork is being curated for the project. [Rendering: M2G]
Artful Industrial: How M2G Ventures Is ‘Turning Locations Into Landmarks’
by David Seeley | Aug 29, 2022
For The Archetype, she enlisted local artist Josh Dodson, whose signature "graffitecture" will be added across the project, filled with 3D illusions and "colorful surprises."
“Integrating art into properties gives them a lifeblood, and that’s exactly what we’re doing with The Archetype," Katie Murray, M2G's chief creative officer says.
“Integrating art into properties gives them a lifeblood, and that’s exactly what we’re doing with The Archetype," Katie Murray, M2G's chief creative officer says.
![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
