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Justin Kenna
GameSquare CEO Justin Kenna [Photo: GameSquare]
Frisco-Based GameSquare To Acquire Creator Tech Platform TubeBuddy
by Sandra Engelland | Feb 24, 2026
Powered by proprietary AI, TubeBuddy provides strong search engine optimization, workflow, analytics, and productivity tools, which creators and digital publishers use to grow, manage, and monetize their content.
by Quincy Preston and Lance Murray |
Oct 6, 2025
In with Click, Out with Frankly. GameSquare Holdings is acquiring a top Australian digital creator agency for $8.5 million while streamlining its portfolio around creator talent, profitability, and onchain innovation.
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by Quincy Preston |
Jul 10, 2025
The Frisco gaming and media company, backed by Dallas Cowboys owner Jerry Jones and the Goff family, secured board approval for the new plan and raised $9.2 million from a stock offering, including a full over-allotment driven by investor demand.
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by Lance Murray |
Mar 21, 2024
Complexity Gaming founder and CEO Jason Lake reacquired his company through the Lake-led investment group Global Esports Properties. The deal, signed earlier this month, is expected to close shortly. GameSquare had acquired Complexity for $27 million in June 2021.
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L to R: GameSquare CEO Justin Kenna, Tyler Ninja Blevins, Dallas Cowboys owner Jerry Jones, Cowboys VP Stephen Jones [Photo: GameSquare]
Famed ‘Ninja’ Joins Frisco’s GameSquare as CIO, Will Lead New Incubator
by Lance Murray | Feb 24, 2023
Gaming and pop culture celeb Tyler "Ninja" Blevins is bringing his content innovation talents—and his 18 million Twitch followers—along for the ride at GameSquare, which is backed by Dallas Cowboys owner Jerry Jones and Crescent Realty founder John Goff of Fort Worth.
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by David Seeley |
Dec 13, 2022
Toronto-based GameSquare announced a merger agreement last week with Engine Gaming & Media, a data-driven gaming, media, and influencer marketing platform company. The all-stock deal could give the combined company "an audience and reach as large as any gaming and esports company currently in the market," management said.
Jerry Jones and John Goff will continue to be the largest investors of the combined entity, with the Jones family and Goff Capital holding "significant" board representation.
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by Dallas Innovates | Staff Report |
Aug 9, 2022
Toronto-based GameSquare Esports acquired Frisco's Complexity Gaming in June 2021. Since launching in 2003, Complexity has won over 140 esports championships in nearly 30 games, and is headquartered at The Star in Frisco.
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by David Seeley |
Nov 30, 2021
A star-studded lineup of pro athletes is just the beginning for Complexity Stars. The new division from Frisco-based Complexity Gaming plans to add music stars and other celebs to its fold. The goal: Amplify the brand power of top athletes and stars by connecting them with the $2.1 billion esports and game streaming universe.
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