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Justin Kenna
Australian talent management firm Click—founded by Emma Barnes, Grace Watkins, and Elliott Donaldson—is being acquired by GameSquare for $8.5 million. "When Emma, Elliott and I started Click, we had no idea what a ride it would be," Watkins said in a LinkedIn post announcing the deal. "When we started conversations with Justin Kenna & GameSquare earlier this year, it quickly became clear that together we could do more - for our creators, our team, and our partners - than we ever could alone." [Photo: Grace Watkins/LinkedIn]
Frisco-Based GameSquare Buys Talent Agency, Exits Ad Business, and Consolidates Tech Platform in Growth Push
by Quincy Preston and Lance Murray | Oct 6, 2025
In with Click, Out with Frankly. GameSquare Holdings is acquiring a top Australian digital creator agency for $8.5 million while streamlining its portfolio around creator talent, profitability, and onchain innovation.
by Quincy Preston |
Jul 10, 2025
The Frisco gaming and media company, backed by Dallas Cowboys owner Jerry Jones and the Goff family, secured board approval for the new plan and raised $9.2 million from a stock offering, including a full over-allotment driven by investor demand.
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by Lance Murray |
Mar 21, 2024
Complexity Gaming founder and CEO Jason Lake reacquired his company through the Lake-led investment group Global Esports Properties. The deal, signed earlier this month, is expected to close shortly. GameSquare had acquired Complexity for $27 million in June 2021.
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by David Seeley |
Apr 17, 2023
The Dallas Cowboys have been huddling closer to gaming and esports for years. Now the organization is kicking off its own "Dallas Cowboys Game Time" gaming platform and community, in a collaboration with Toronto-based GameSquare. Featuring "always-on gaming programming," the platform kicks off on May 20 with a Fortnite tournament—and the chance to win a trip for two to the 2023 Super Bowl in Las Vegas.
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GameSquare Esports CEO Justin Kenna [Photo: GameSquare Esports]
Jerry Jones- and John Goff-Backed GameSquare Esports Merges With Streaming Platform
by David Seeley | Dec 13, 2022
Toronto-based GameSquare announced a merger agreement last week with Engine Gaming & Media, a data-driven gaming, media, and influencer marketing platform company. The all-stock deal could give the combined company "an audience and reach as large as any gaming and esports company currently in the market," management said.
Jerry Jones and John Goff will continue to be the largest investors of the combined entity, with the Jones family and Goff Capital holding "significant" board representation.
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by Dallas Innovates | Staff Report |
Aug 9, 2022
Toronto-based GameSquare Esports acquired Frisco's Complexity Gaming in June 2021. Since launching in 2003, Complexity has won over 140 esports championships in nearly 30 games, and is headquartered at The Star in Frisco.
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by David Seeley |
Nov 30, 2021
A star-studded lineup of pro athletes is just the beginning for Complexity Stars. The new division from Frisco-based Complexity Gaming plans to add music stars and other celebs to its fold. The goal: Amplify the brand power of top athletes and stars by connecting them with the $2.1 billion esports and game streaming universe.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
