Justin Howe

HTeaO Appoints Former Popeyes Exec as CFO

by | Feb 9, 2026
Chris Phillips will focus on strengthening financial and technology infrastructure for Fort Worth-based HTeaO, leveraging insights that support profitable franchisees, and working cross-functionally to execute the company’s long-term growth strategy as the brand scales nationally.
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HTeaO Taps New CFO and HR Chief to Power Next Phase of Growth
by | May 23, 2025
Former execs from Salad and Go and Taco Bell join the Fort Worth-based iced-tea franchise as it eyes continued expansion.
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Fort Worth-Based HTeaO Launches Tea‑Based Energy Shots
by | Mar 26, 2024
If regular iced tea doesn't give you enough get-up-and-go, leading iced tea franchise HTeaO has something new to help you get got-up-and-going. The shots are offered both "straight" and as "tea toppers" for an extra kick of energy. Here's what gives the shots a "natural" edge over other energy drinks.
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Fort Worth-Based HTeaO Gets Growth Investments from Two Dallas PE Firms
by | Jan 12, 2023
Fort Worth-based HTeaO is quenching thirsts with "ultra-premium" iced teas and coffee at 68 locations in five states, with 93 units currently under construction. This week, Dallas-based Crux Capital and Trive Capital both decided to have a taste—by getting a minority stake in the company. HTeaO currently offers 26 flavors of fresh-brewed iced tea, from Root Beer to Sweet Blueberry Green to Sweet Turbo Citrus Energy Tea and more.
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