“Integrating art into properties gives them a lifeblood, and that’s exactly what we’re doing with The Archetype," Katie Murray, M2G's chief creative officer says.
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Josh Dodson
A zoomed-in view of a rendering of The Archetype shows the kind of art that will be featured at the property. Artwork is being curated for the project. [Rendering: M2G]
Artful Industrial: How M2G Ventures Is ‘Turning Locations Into Landmarks’
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For The Archetype, she enlisted local artist Josh Dodson, whose signature "graffitecture" will be added across the project, filled with 3D illusions and "colorful surprises."
“Integrating art into properties gives them a lifeblood, and that’s exactly what we’re doing with The Archetype," Katie Murray, M2G's chief creative officer says.
“Integrating art into properties gives them a lifeblood, and that’s exactly what we’re doing with The Archetype," Katie Murray, M2G's chief creative officer says.
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The company said that Smith will drive brand engagement and revenue growth through innovation, data-driven marketing strategies, and talent cultivation....
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