Redy co-founder Josh Altman, left, and Chief Strategy Officer Shelly Cofini. [Photos: Redy]
Reality TV star Josh Altman of Bravo's "Million Dollar Listing" is leveraging his pop culture fame to further disrupt an already disrupted home real estate sector. By using Redy, he says, "For the first time, sellers get paid cash to pick an agent; as a result, agents are directly invested in the sale."