Jim Crawford

Molson Coors Breaks Ground on $65M Hard Seltzer Packing Plant at Fort Worth Brewery

by | Jun 8, 2022
Ever since the 2019 "summer of seltzer," the hard seltzer category has exploded, with endless varieties, brands, and flavors cramming store aisles coast to coast.

Despite some dips in the segment last year, Molson Coors is betting the hard seltzer trend will continue—and its new $65 million, 200,000-SF Fort Worth facility has one key goal: using a "state-of-the-art variety pack system" to repack up to 1.5 million barrels of varied flavors annually.
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