HyperIce

An EoS Fitness spin bike room. [Photo: EoS Fitness]

Dallas-Based EoS Fitness Surpasses 1 Million Members, Plans Aggressive Growth

by | Sep 19, 2023
A year after announcing its HQ move from Phoenix to Dallas, EoS Fitness aims to open 50 locations in Dallas-Fort Worth and Greater Houston alone, part of a planned 250-gym-plus growth plan by 2030. EoS' “high-value, low-price" offering comes with features like cinema fitness experiences, "gamified" workouts, and high-tech recovery spaces. Compression boots, anyone?
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Stars Do Dallas: How 11 Celebrity Deals and Endorsements Are Building Local Brands
by | Jun 28, 2021
When Dallas-area businesses want to build their brands—or find investors—celebrities are the go-to move. From pop culture stars to sports legends with deep pockets, here's a roundup of recent deals and endorsements. 
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