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human attention metrics
Scott Luther, TRG's Head of Connections Strategy and Brand Performance Marketing. [Photo: LinkedIn]
The Last Word: TRG’s Scott Luther on Why ‘Attention Metrics’ Drives Agency’s New Group
by Dallas Innovates | Staff Report | May 17, 2023
Two months ago, Dallas-based ad agency TRG launched its new "whole human" approach, with the slogan "To earn people's attention, we must pay attention to people." Now the agency aims to do that with a whole new Brand Performance Group based around human attention metrics.
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North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
What do the Dallas Mavericks, Texas Instruments, State Farm, Lennox and over 700 other companies have in common?
They’ve all discovered that their next big idea might come from a college classroom....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
North Texas is a big place with plenty of opportunities. Here’s a curated roundup of contests and competitions; accelerator and recognition programs; and resource and grant opportunities for North Texas innovators. ...
“It’s destined to happen somewhere. I’d rather it happen here first.”
Giovanni Capriglione
Texas State Representative
Chair, Pensions, Investments, and Financial Services Committee
…on the potential for Texas to create a Bitcoin strategic reserve ahead of federal initiatives, speaking at the Texas Blockchain Summit in Dallas this week....
Trending
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
What do the Dallas Mavericks, Texas Instruments, State Farm, Lennox and over 700 other companies have in common?
They’ve all discovered that their next big idea might come from a college classroom....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
North Texas is a big place with plenty of opportunities. Here’s a curated roundup of contests and competitions; accelerator and recognition programs; and resource and grant opportunities for North Texas innovators. ...
“It’s destined to happen somewhere. I’d rather it happen here first.”
Giovanni Capriglione
Texas State Representative
Chair, Pensions, Investments, and Financial Services Committee
…on the potential for Texas to create a Bitcoin strategic reserve ahead of federal initiatives, speaking at the Texas Blockchain Summit in Dallas this week....
