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HTeaO
Crux Capital Managing Partner Wayne Moore [Photo: Crux]
Dallas’ Crux Capital Closes First Institutional Fund With Over $340M in Commitments
by Lance Murray | Sep 17, 2025
Crux focuses on partnering with businesses in the consumer and commercial services industries with a strong presence in the Sunbelt region. Its five platform companies are HTeaO, Woody's Brands, Uncommon Brands, Superscapes Landscape & Irrigation, and Buff City Soap.
by Lance Murray |
May 23, 2025
Former execs from Salad and Go and Taco Bell join the Fort Worth-based iced-tea franchise as it eyes continued expansion.
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by Lance Murray |
Nov 1, 2024
The iced tea franchising company has appointed Shane Clark as chief development officer and Michael Stoddard as vice president of IT. Both men bring extensive experience in their fields, positioning HTeaO for "continued growth and operational excellence" as the brand expands nationwide.
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by Lance Murray |
Oct 25, 2024
Since joining the middle-market private equity firm in 2022, James Kay has been a driving force behind Crux Capital's growth and value creation efforts, playing a pivotal role in sourcing, evaluating, and executing investment opportunities, the firm said.
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HTeaO Energy Shots [Photo: Business Wire]
Fort Worth-Based HTeaO Launches Tea‑Based Energy Shots
by David Seeley | Mar 26, 2024
If regular iced tea doesn't give you enough get-up-and-go, leading iced tea franchise HTeaO has something new to help you get got-up-and-going. The shots are offered both "straight" and as "tea toppers" for an extra kick of energy. Here's what gives the shots a "natural" edge over other energy drinks.
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by Quincy Preston |
May 15, 2023
Dive into the trends reshaping the retail industry so this year, as spotlighted in recent reports from commercial real estate firm JLL. With insights from JLL Dallas' Rob Franks, discover how next-gen retail concepts are steering the sector towards an exciting future, and how small businesses are proving to be critical drivers of this transformation.
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by Lance Murray |
May 9, 2023
Fort Worth-based HTeaO said that Heath Nielsen will enhance its already positive, industry-leading unit level economics to help its franchisees find even greater success, and he will drive exponential franchise growth by attracting aspiring and existing entrepreneurs throughout the country. The new president has previously held executive positions at several notable companies including Black Rifle Coffee Co., Just Food for Dogs, Nestle Coffee Partners' Starbucks division, and Sony Corp.
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by David Seeley |
Jan 12, 2023
Fort Worth-based HTeaO is quenching thirsts with "ultra-premium" iced teas and coffee at 68 locations in five states, with 93 units currently under construction. This week, Dallas-based Crux Capital and Trive Capital both decided to have a taste—by getting a minority stake in the company. HTeaO currently offers 26 flavors of fresh-brewed iced tea, from Root Beer to Sweet Blueberry Green to Sweet Turbo Citrus Energy Tea and more.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
