HTeaO

HTeaO Appoints Former Popeyes Exec as CFO

by | Feb 9, 2026
Chris Phillips will focus on strengthening financial and technology infrastructure for Fort Worth-based HTeaO, leveraging insights that support profitable franchisees, and working cross-functionally to execute the company’s long-term growth strategy as the brand scales nationally.
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Dallas’ Crux Capital Closes First Institutional Fund With Over $340M in Commitments
by | Sep 17, 2025
Crux focuses on partnering with businesses in the consumer and commercial services industries with a strong presence in the Sunbelt region. Its five platform companies are HTeaO, Woody's Brands, Uncommon Brands, Superscapes Landscape & Irrigation, and Buff City Soap.
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HTeaO Taps New CFO and HR Chief to Power Next Phase of Growth
by | May 23, 2025
Former execs from Salad and Go and Taco Bell join the Fort Worth-based iced-tea franchise as it eyes continued expansion.
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Fort Worth’s HTeaO Announces 2 Additions to its Leadership Team
by | Nov 1, 2024
The iced tea franchising company has appointed Shane Clark as chief development officer and Michael Stoddard as vice president of IT. Both men bring extensive experience in their fields, positioning HTeaO for "continued growth and operational excellence" as the brand expands nationwide.
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Kale Kolbe, left, joins Crux Capital as a senior associate and Christopher Herrod is an Analyst for the firm. [Photo: Crux Capital]

Crux Capital Expands Investment Team After a ‘Killer Year,’ Boosting Consumer and Services Expertise

by | Oct 4, 2024
With the hires of Kale Kolbe as senior associate and Christopher Herrod as analyst, the Dallas-based private equity firm aims to boost its core focus on consumer and services sectors while driving accelerated growth in its portfolio companies.
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Fort Worth-Based HTeaO Launches Tea‑Based Energy Shots
by | Mar 26, 2024
If regular iced tea doesn't give you enough get-up-and-go, leading iced tea franchise HTeaO has something new to help you get got-up-and-going. The shots are offered both "straight" and as "tea toppers" for an extra kick of energy. Here's what gives the shots a "natural" edge over other energy drinks.
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Retail Re-volution: The Experience Economy and ‘Eatertainment’ Are Unexpected Bright Spots
by | May 15, 2023
Dive into the trends reshaping the retail industry so this year, as spotlighted in recent reports from commercial real estate firm JLL. With insights from JLL Dallas' Rob Franks, discover how next-gen retail concepts are steering the sector towards an exciting future, and how small businesses are proving to be critical drivers of this transformation.
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Fort Worth’s HTeaO Taps Retail Industry Veteran as President
by | May 9, 2023
Fort Worth-based HTeaO said that Heath Nielsen will enhance its already positive, industry-leading unit level economics to help its franchisees find even greater success, and he will drive exponential franchise growth by attracting aspiring and existing entrepreneurs throughout the country. The new president has previously held executive positions at several notable companies including Black Rifle Coffee Co., Just Food for Dogs, Nestle Coffee Partners' Starbucks division, and Sony Corp.
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