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Helen Vaid
Foundry Brands leadership: Top row, left to right: CFO Hendre Ackermann, CEO Helen Vaid, and CTO John Heintz; Second row: Patrick Coddou, Mario Pacini, and Steve Stagner; Third row: Kyle Walker, Stefan Haney, and Matt Rhodes
Dallas’ Foundry Brands Is Building a Portfolio of ‘Micro-Tribe’ Direct-to-Consumer Businesses
by Kevin Cummings | Oct 13, 2022
Launched last year with $100 million in debt-free equity capital, Dallas-based Foundry Brands is an acquisition platform that aims to amass a portfolio of 30 to 50 direct-to-consumer e-commerce brands. It's already acquired eight—most recently the Fort Worth-based men’s grooming product company, Supply. Co-founder Matt Rhodes told Dallas Innovates that Foundry seeks brands who've developed "micro-tribes."
“Ultimately, we're looking to be a multibillion-dollar business," Rhodes told us.
