GlassView

Dallas-Based GlassView Invests in Wearable Brain Tech Startup To Test Digital Ads on ‘Thousands’ of Volunteers

by | Dec 1, 2022
Cogwear's headband directly measures a user's engagement, emotion, and memory straight from the brain, GlassVIew says. The company plans to use 5,000 of the devices to test digital ad content, using the feedback to help customers fine-tune their ads. "From now on, emotion will be the most important metric in advertising.," says GlassView's founder and CEO. "With neuro-data we can shape campaigns and truly connect with people at scale."
MORE
DI People: Dynata, AMN Healthcare, Mary Kay Announce Moves at the Top
by | Nov 4, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Allied Electronics & Automation, Cooksey Communications, Stream Data Centers, NexBank, McKissack & McKissack, Zirtue, and more.
MORE
DI People: Globe Life, Keurig Dr Pepper, ORCA AG, and More Make Leadership Moves
by | Oct 28, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from National HME, Brinker International, Robin Autopilot, GlassView, TPG, Weitzman, and others.
MORE
DI People: Southwest Airlines, Hyosung, GlassView, and More Make Leadership Moves
by | Sep 30, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from ECI Software Solutions, CIEN+, Daseke, Richardson Chamber of Commerce, Schneider Electric, INFOLAB, Meritize, and others.
MORE