George Felix

The Last Word: Chili’s Triple-Dips Its Way to a New ‘Sleep Collection’

by | Nov 19, 2024
Dallas-based Chili's says its Triple Dipper—a plate loaded with cheese pulls, burger bites, and sauced Chicken Crispers—went viral on TikTok this year, snagging "over 200 million views." Now the company's following that up with an eye-opening (uh, make that closing) marketing stunt.
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Chili’s Grill & Bar Targets Enhanced CRM Program with VP of Marketing, Agency Additions
by | Sep 15, 2023

Dallas-based restaurant company Brinker International has added industry veteran Steve Kelly as vice president of marketing and award-winning business agency GALE to assist with its CRM (customer relationship management) activities.

The company said that the two moves will allow Chili’s Grill & Bar to serve guests “in a more compelling way” as the brand revamps its digital presence....

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