gaming and dating apps

The Last Word: How Gaming-Obsessed Match Group CEO Bernard Kim Is ‘Leveling Up’ Dating Apps

by | Jul 23, 2024
When Dallas-based Match Group snagged Bernard Kim as its new CEO in 2022, he was president of mobile game maker Zynga, where he was credited with boosting Zynga’s market cap on the way to its $12.7 billion acquisition by Take-Two Interactive. Since then, he's been trying to "level up" Match's dating apps by getting users to pay extra for services so they'll "win" in the game of love, according to a new profile in the Wall Street Journal.
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