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Friendly’s Restaurants
"I’ve spent the last 16 years in this business, from starting as a waiter at a Friendly's Restaurants to owning and operating more than 30 locations across the East Coast," Kohli said on LinkedIn. "Now, I’m leveraging that experience by stepping into a new role as Chairman of the Board at BRIX Holdings." [Photo: Amol Kohli]
Expansion Ahead: Dallas’ BRIX Holdings Acquired by a Leading Friendly’s Franchisee
by Lance Murray | Jul 22, 2025
The acquisition includes the purchase of Friendly's, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad, and Humble Donut Co. Amol Kohli, leader of the group acquiring BRIX, began his career as a 15-year-old Friendly's waiter.
by David Seeley |
Dec 2, 2022
BRIX CEO Sherif Mityas, who was previously chief experience officer at TGI Fridays, has assumed full leadership of BRIX Holdings' and Amici Partners Group's brands. The new CEO recently spoke at the Fast Casual Executive Summit in Indiana. Personalization is the secret to successful restaurant brands, he says. Here are takeaways.
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