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Fahmi Karam
[Source images: RAC, istockphoto]
Plano-Based Rent-A-Center Rebrands Its Corporate Entity as Upbound Group
by David Seeley | Feb 23, 2023
The company's new corporate Upbound name reflects both its growth—the 2020 acquisition of Acima lease-to-own solutions nearly doubled its business—and its mission. "Upbound can help elevate our customers, providing them with greater access and a path towards financial flexibility," says CEO Mitch Fadel. The name change will impact the company's stock ticker, but not its retail-facing businesses: Rent-A-Center and Acima will continue to operate under their existing names.
