experiential marketing

Frisco-Built SeekAR Turns North Texas Into a World Cup Scavenger Hunt

by | Jun 18, 2026
Built by venture studio Nexrage Studios, the free app turns Dallas-Fort Worth into a Pokémon Go-style hunt, sending fans to local restaurants, shops, and attractions to collect virtual rewards. The region-wide experience is a collaboration with the North Texas FIFA World Cup Organizing Committee, says SeekAR advisor Dan Sinawat.
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MrBeast Bets on Fortune Outside the Algorithm—and Dallas Is in the Mix
by | Jan 21, 2026
A campaign for "Beast Games" Season 2 is putting the Prime Video series inside fortune cookies across the U.S. and Europe. A limited number carry messages written by MrBeast himself, the No. 1 creator on YouTube for six years running.
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Inside Dallas-based Pairr, the ‘Dating App for Brands’ That Directly Connects Consumers With Companies
by | Sep 17, 2019
Pairr, the "first live experience platform," partners with big brands (like Red Bull and Neiman Marcus) to match users with tailored, invitation-only events. But, this week, Pairr is cheers-ing to an event of its own: its first birthday.
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