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Embark consulting
Ashla Founder Paul Allen gives his son a ride [Composite image; source: Ashla]
Embark Founder Launches Dallas-Based Ashla, a Next‑Gen Family Office and Venture Platform
by Sandra Engelland | Dec 10, 2025
Paul Allen—known for founding the Dallas-based financial consulting and advisory firm Embark on a "Happy Works" philosophy—is now extending that people-first principle to Ashla, a platform that builds and invests in companies designed to make work, community, and innovation "more human."
by David Seeley |
Apr 30, 2024
Embark said it would cap things off by staging a “funeral procession” through New York City, with a hearse adorned in ornate floral arrangements spelling ‘RIP Consulting.'”
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by David Seeley |
Apr 23, 2024
From its 17 offices across the U.S., business consulting firm Embark aims to shake up a "tired" $300 billion industry by replacing the reigning "rise-and-grind culture" with a focus on happiness. With an ad in Tuesday's Wall Street Journal and mini-coffins on the way to CFOs nationwide, the firm is looking to kill it—in more ways than one.
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