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DJ Diesel
Shaquille O’Neal with BeatBox, the Texas-based, fruit-flavored alcoholic beverage brand he joined as both investor and “teammate.” [Photo: Beatbox]
The Last Word: Shaq On His ‘Teammate Mentality’ — and Why He Follows Mark Cuban’s Investment Moves
by Quincy Preston | Jul 16, 2025
The NBA legend invested in BeatBox after reflecting on a call from Cuban, as he told People in a recent interview. Just weeks earlier, Shaq told WFAA he’s “75% gonna move [to Dallas] full time.”
by David Seeley |
Aug 27, 2024
Shaq is back, but he's not coming to American Airlines Center, where he last played for the Celtics in 2011. Instead, he's headlining the Sports Illustrated LIV Golf Experience at Komodo restaurant and lounge in Dallas—a raucous DJ music event to be held during the LIV Golf Dallas Team Championship in September.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
