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Illustration: Julia Lemba/iStock
UTD Researchers Find Pros and Cons in ‘Geoconquesting’ Advertising Tool
by Lance Murray | Feb 4, 2025
The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile devices based on their physical location—may benefit advertisers more than their business clients, UT Dallas researchers contend.
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North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
The University of Texas at Dallas (UT Dallas) is increasingly recognized as a leading hub of innovative research and technological advancement. Among its most significant contributors is Dr. Walter Voit, whose work has been pivotal in several transformative fields, including flexible electronics, neuroscience, 3D printing, and artificial intelligence (AI)....
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Longtime Mary Kay executive Tara Eustace has been appointed as chief opportunity and sales officer of the Addison-based cosmetics giant.
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Trending
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
The University of Texas at Dallas (UT Dallas) is increasingly recognized as a leading hub of innovative research and technological advancement. Among its most significant contributors is Dr. Walter Voit, whose work has been pivotal in several transformative fields, including flexible electronics, neuroscience, 3D printing, and artificial intelligence (AI)....
North Texas is a big place with plenty of opportunities. Here’s a curated roundup of contests and competitions; accelerator and recognition programs; and resource and grant opportunities for North Texas innovators. ...
Longtime Mary Kay executive Tara Eustace has been appointed as chief opportunity and sales officer of the Addison-based cosmetics giant.
“Tara and her team are on a mission to ignite passion around the Mary Kay Opportunity, putting it at the forefront of everything we do,” Mary Kay CEO Ryan Rogers said in a statement....
