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Dallas branding
The Dallas skyline lit up in anticipation of Wednesday's "Dallas Can-Do Spirit Day" event outside city hall. [Photo: Visit Dallas]
Visit Dallas Holds ‘Can‑Do Spirit Day’ for City’s $10.5B Tourism Industry, Seeks Award Nominations
by Lance Murray | May 7, 2025
The public celebration outside Dallas City Hall coincides with U.S. Travel Association’s National Travel and Tourism Week and reinforces Dallas’ momentum as one of the nation's most vibrant and forward-looking travel destinations.
by David Seeley |
Mar 28, 2024
Dallas has never had a "unified brand," Visit Dallas says. The newly announced one—A Maverick, Can-Do Spirit—replaces clichéd Texas stereotypes with a big dash of "diversity, dynamism, and swagger."
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
