crunch cancellation technology

[Photo: PRNewsfoto/Frito-Lay North America,PepsiCo]

Plano-Based Frito-Lay Launches ‘Crunch-Cancelling’ AI Tech for Chip-Chomping PC Gamers

by | Nov 1, 2023
The new noise-cancelling software solution—called Doritos Silent—"lets PC gamers enjoy their favorite chips without distracting other players," Frito-Lay says. An AI model was trained to recognize "more than 5,000 different crunch sounds" to help achieve the breakthrough.
MORE►
A Special Thank you to our sponsors

Dallas Innovates is owned by the Dallas Regional Chamber. Editorial operations are led independently by Lawley Head Media.

© Copyright 2026 | All rights reserved.

Business

Creative

Education

Impact

Invention

Startup

Our Sponsors

Our Partners