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Carlos Salinas
Jimmy Fallon, Xochitl investor and brand ambassador [Video still: Xochitl]
Jimmy Fallon Crunches in as an Investor and Brand Partner of North Texas’ Xochitl
by Lance Murray | May 1, 2025
"I've been obsessed with Xochitl chips for years," Fallon said of the Irving-based chips and salsa brand. Now he's launched his first mission for the company: Telling people how to pronounce it. (Hint: It's "so-cheel.")
by Lance Murray |
May 21, 2024
Founded in 1995 with a salsa recipe passed down for nearly a century, Xochitl specializes in authentic, premium tortilla chips and salsas. Carlos Salinas, the company's founder, CEO, and chairman emeritus, will retain a 50% interest in Xochitl going forward.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
