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Cali Tran
Michael Schoen (left) and Susan Rothwell [Composite Illustration: DI Studio; Source images: Simpli.fi]
Fort Worth Adtech Firm Adds New Product and Revenue Chiefs Amid Growth Push
by Quincy Preston | Oct 3, 2025
As Simpli.fi doubles down on AI tools and B2B targeting this year, its new CEO brings in execs from Neustar and Epsilon to scale innovation and help clients navigate the evolving advertising landscape.
by Lance Murray |
Jun 12, 2025
Cali Tran brings extensive experience and a deep understanding of the media, advertising, and digital marketing landscapes to Simpli.fi, the Fort Worth advertising software provider said. He succeeds founder and CEO Frost Prioleau, who will become executive chairman.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
