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BRIX Holdings
"I’ve spent the last 16 years in this business, from starting as a waiter at a Friendly's Restaurants to owning and operating more than 30 locations across the East Coast," Kohli said on LinkedIn. "Now, I’m leveraging that experience by stepping into a new role as Chairman of the Board at BRIX Holdings." [Photo: Amol Kohli]
Expansion Ahead: Dallas’ BRIX Holdings Acquired by a Leading Friendly’s Franchisee
by Lance Murray | Jul 22, 2025
The acquisition includes the purchase of Friendly's, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad, and Humble Donut Co. Amol Kohli, leader of the group acquiring BRIX, began his career as a 15-year-old Friendly's waiter.
by Quincy Preston |
Oct 17, 2024
Software engineering becomes an exciting spectator sport as top tech talent races against the clock, tackling global issues from agriculture to accessibility, with real-world challenges and big cash prizes at stake. Here's how to watch—or become a contender.
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by David Seeley |
Apr 26, 2024
The deal will add more than 75 existing Clean Juice locations—along with a dozen more in development—to the BRIX network, which also includes Friendly's, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Humble Donut Co., and Pizza Jukebox brands.
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by David Seeley |
Oct 11, 2023
Check out the fastest-growing technology companies in North Texas—and more than a dozen other award winners, from Community Hero to Hall of Famer—who were honored at the 2023 Tech Titans Awards Gala.
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Sherif Mityas, CEO of BRIX Holdings. [Photo: BRIX Holdings]
BRIX Holdings New CEO: 90% of Restaurant Loyalty Programs Are ‘Glorified Discount Programs’
by David Seeley | Dec 2, 2022
BRIX CEO Sherif Mityas, who was previously chief experience officer at TGI Fridays, has assumed full leadership of BRIX Holdings' and Amici Partners Group's brands. The new CEO recently spoke at the Fast Casual Executive Summit in Indiana. Personalization is the secret to successful restaurant brands, he says. Here are takeaways.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
