"It was crucial for us to deliver a product that truly delivers on its promise to strengthen and repair damaged hair at an accessible price point" says Steve Chattin, VP of global product development at Sally Beauty.
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[Photos: Sofia Zhuravetc/Shutterstock]
Denton’s Sally Beauty Develops New Haircare System With Bonding Tech
by Dallas Innovates | Staff Report | Oct 24, 2022
Bonding tech is booming in hair care, Sally Beauty notes, but the category is often "premium priced." Sally wants to bridge that gap in care for damaged hair. Its four-step bondbar system leverages technology that impacts the chemical bonds within human hair.
"It was crucial for us to deliver a product that truly delivers on its promise to strengthen and repair damaged hair at an accessible price point" says Steve Chattin, VP of global product development at Sally Beauty.
"It was crucial for us to deliver a product that truly delivers on its promise to strengthen and repair damaged hair at an accessible price point" says Steve Chattin, VP of global product development at Sally Beauty.
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