[Photos: Sofia Zhuravetc/Shutterstock]
Bonding tech is booming in hair care, Sally Beauty notes, but the category is often "premium priced." Sally wants to bridge that gap in care for damaged hair. Its four-step bondbar system leverages technology that impacts the chemical bonds within human hair.
"It was crucial for us to deliver a product that truly delivers on its promise to strengthen and repair damaged hair at an accessible price point" says Steve Chattin, VP of global product development at Sally Beauty.