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Bob Jordan
Photo: Ashlee D. Smith/Southwest Airlines
Southwest Airlines Unveils 3-Year Plan to ‘Reimagine’ Its Services and Revenue, Names New Board Member
by Lance Murray | Sep 26, 2024
Dallas-based Southwest detailed new policies during its Investor Day today, including a transition to assigned seating, premium seating options, boarding with upgrades, and more. Today's announcements—including the addition of former Spirit Airlines CEO Robert Fornaro as a new board member—come amid pressure from active investor Elliott Investment Management.
by Lance Murray |
Sep 13, 2024
Southwest said that investor Elliott Investment Management LP was invited to participate in refreshment efforts and other corporate governance changes. Southwest said it intends to continue a constructive engagement with Elliott toward a collaborative resolution in the near term.
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by Lance Murray |
Jul 25, 2024
Bob Jordan, Southwest's president, CEO, and vice board chairman, called the move to offer assigned seating and additional legroom "a transformational change" that impacts almost every aspect of the airline.
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by Lance Murray |
May 3, 2024
Southwest Airlines said that Jason Van Eaton is being promoted to EVP, chief regulatory & corporate affairs officer, and Jeff Novota is being promoted to vice president general counsel & corporate secretary.
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SAFFiRE pilot plant at the National Renewable Energy Laboratory [Photo: NREL]
Southwest Airlines Acquires SAFFiRE Renewables for Its New Renewable Ventures Portfolio
by Lance Murray | Apr 1, 2024
SAFFiRE is part of a project supported by the Department of Energy to develop and produce scalable renewable ethanol that can be upgraded into sustainable aviation fuel. It all begins with "corn stover"—a widely available agricultural residue feedstock.
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by Lance Murray |
Feb 28, 2024
As part of its Southwest Airlines Renewable Ventures investment portfolio, Southwest announced a $30 million investment in LanzaJet Inc., a SAF technology provider and producer with a patented ethanol-to-SAF technology and the world's first ethanol-to-SAF commercial plant.
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by Lance Murray |
Dec 1, 2023
Dallas-based discount airline giant Southwest Airlines Co. announced its latest round of executive leadership changes and organizational alignment, effective Dec.1, that the company said would provide additional focus and clarity to support its strategic priorities....
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by Lance Murray |
Oct 18, 2023
Southwest Airlines is elevating five veteran leaders to vice president roles bolstering its operations, planning, customer perks, and more. The strategic promotions are a continuation of the airline's restructuring efforts started in September 2022.
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Tony Roach [Image: Southwest Airlines]
Southwest Airlines Takes Off With 10 Leadership Moves and CXD/Marketing Overhaul
by Quincy Preston | Jun 23, 2023
The airline is placing an increased emphasis on enhancing customer experience
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by Kevin Cummings |
Jun 1, 2022
As part of a Department of Energy-backed effort, Dallas-based Southwest Airlines is investing in SAFFiRE Renewables, a new startup that aims to turn corn waste into sustainable aviation fuel.
Once the product is fully tested, SAFFiRE says about 7.5 billion gallons of sustainable aviation fuel could be produced by 2040. Southwest CEO Bob Jordan calls the technology "game-changing."
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by Kevin Cummings |
May 12, 2022
With leisure air travel bouncing back big time—and more corporate fliers buckling in again—Southwest is investing in "the next generation of customer experience" over the next five years. That includes everything from a new Bloody Mary mix to Wi-Fi upgrades, expanded entertainment, bigger space bins, flight flexibility and more.
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