MORE►
Black Joe Lewis
From ~Pourri's "Flip That Funk" campaign, this shot by Maurice van der Meijs features the Ghetto Funk Collective. [Photo provided by ~Pourri]
Dallas-Based ~Pourri ‘Flips That Funk’ With New Music Video Brand Campaign
by David Seeley | Sep 29, 2022
~Pourri founder and CEO Suzy Batiz spent years trying to mash up the idea of "funky smells" with funk music. Then she stumbled on a video by the dance group Ghetto Funk Collective on social media. "One month later we were filming with an incredible crew and the Ghetto Funk Collective in Amsterdam," Batiz told Dallas Innovates. "It was a dream come true."
Check out the campaign's first two spots—and see how it all came together.
