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Benestar Brands
Pretzilla's Pretzel Burger Bun [Photo: Pretzilla]
Highlander Partners Announces Brands Merger, Pretzilla Spinout
by Lance Murray | Dec 18, 2023
The merger of Benestar Brands with Palmex S. de R.L. de C.V. creates a powerhouse in the North American salty snack industry, Highlander said—positioning the combined entity as one of the leading providers of Hispanic and better-for-you salty snacks.
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The company said that Smith will drive brand engagement and revenue growth through innovation, data-driven marketing strategies, and talent cultivation....
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