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Scott Luther, TRG's Head of Connections Strategy and Brand Performance Marketing. [Photo: LinkedIn]
The Last Word: TRG’s Scott Luther on Why ‘Attention Metrics’ Drives Agency’s New Group
by Dallas Innovates | Staff Report | May 17, 2023
Two months ago, Dallas-based ad agency TRG launched its new "whole human" approach, with the slogan "To earn people's attention, we must pay attention to people." Now the agency aims to do that with a whole new Brand Performance Group based around human attention metrics.
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Trending
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
What do the Dallas Mavericks, Texas Instruments, State Farm, Lennox and over 700 other companies have in common?
They’ve all discovered that their next big idea might come from a college classroom....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
Portland, Oregon-based life insurance distribution company M Financial Group has opened a new office in Uptown Dallas, occupying the top two floors of The QUAD, a newly developed 12-story, “state-of-the-art” building....
Teton Ridge has acquired The Cowboy Channel, the leading network for Western sports, along with the Cowgirl Channel and The Cowboy Channel+, a live streaming and on-demand service. All are based in Fort Worth....
Dallas-based institutional real estate investment and operating platform Evergreen Residential Holdings has raised roughly $1 billion in capital commitments from a diverse array of sophisticated investors, the company announced.
Evergreen also announced that Des Moines, Iowa-based Kuvare Holdings, a financial services platform that provides insurance, reinsurance, and asset management solutions, has made a strategic investment in the firm....
