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Scott Luther, TRG's Head of Connections Strategy and Brand Performance Marketing. [Photo: LinkedIn]
The Last Word: TRG’s Scott Luther on Why ‘Attention Metrics’ Drives Agency’s New Group
by Dallas Innovates | Staff Report | May 17, 2023
Two months ago, Dallas-based ad agency TRG launched its new "whole human" approach, with the slogan "To earn people's attention, we must pay attention to people." Now the agency aims to do that with a whole new Brand Performance Group based around human attention metrics.
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“It’s destined to happen somewhere. I’d rather it happen here first.”
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Texas State Representative
Chair, Pensions, Investments, and Financial Services Committee
…on the potential for Texas to create a Bitcoin strategic reserve ahead of federal initiatives, speaking at the Texas Blockchain Summit in Dallas this week....
NexPoint Real Estate Advisors announced that Paul Richards will succeed Brian Mitts as chief financial officer, among other positions. Mitts is stepping away from his day-to-day role and will resign from all his positions effective Dec....
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