Adam Blumenfeld

Varsity Brands Names Former Chewy Exec as Chief Technology & Product Officer

by | Feb 16, 2026
Satish Mehta will oversee Varsity Brands' product and technology strategies, building digital platforms, data-driven experiences, and secure systems. The Farmers Branch-based company was acquired for $4.75 billion in 2024 by NY-based KKR.
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North Texas’ Varsity Brands Acquired in Reported $4.75B Deal by NY‑Based KKR
by | Aug 26, 2024
Farmers Branch-based Varsity Brands, a leader in academic apparel and memorabilia, was acquired from Bain Capital and Charlesbank. The company reaches more than 8 million athletes and students annually by servicing team sports, athletics, and spirit programs nationwide.
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Varsity Brands Appoints former Secret Service Agent as Chief Security Officer, Invests in Safety & Security Initiatives
by | Jun 28, 2024
In her new role, Lisa Olivieri will proactively manage Farmers Branch-based Varsity Brands' integrated security and safety efforts across the company, its events, competitions, offices, and facilities, the company said.
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