2022 Giving Outlook

Pursuant Adds to its GivingDNA Platform, Helping Nonprofits Access Crypto Donors and ‘Philanthropic Non-Donors’

by | Oct 18, 2022
New features to the donor engagement platform GivingDNA allow nonprofits to predict which potential new donors to approach—while unlocking access to a “new generation” of donors using cryptocurrency. “Crypto cannot be ignored anymore, and we want to make it easier for marketers to target and serve those with this asset,” says Rebecca Gregory Segovia, GM of GivingDNA.
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