RKD Group has appointed Chris Pritcher as chief executive officer of the Dallas-based fundraising and marketing solutions provider to North American nonprofits.
Pritcher succeeds Tim Kersten, who will transition to chairman of the board.
The firm said that Pritcher brings 15 years of executive nonprofit marketing leadership. He joins RKD after eight years as a strategic leader at Merkle Inc., where he held positions that integrated data, analytics, creative, and strategy capabilities toward significant growth and value creation.
“I am honored to be selected as RKD’s next chief executive officer. Serving nonprofit clients is my home base—and it is a privilege to join an organization who delivers innovative strategy and solutions that help our clients thrive in their missions,” Pritcher said in a statement. “We are a purpose-driven company—enabling nonprofits to solve some of the most complex problems in the world—and I will do my best to serve our clients and teams so that we can continue to make the world more humane, just, and compassionate.”
A passion for nonprofits
Kersten said that Pritcher is uniquely qualified.
“He has the experience, vision and passion for nonprofits that will continue RKD’s acceleration as the leading partner for nonprofits who want to grow. I’m confident that Chris’ deep experience and leadership will successfully lead the company forward,” Kirsten said in a statement. “RKD is known for its innovation and creativity in connecting donors with nonprofits. Chris’ perspectives will be a strong asset as we build on our success into the next chapter of charitable giving.”
Before Merkle, Pritcher worked for 10 years at Royall & Co., where he held multiple positions as he advanced through the company and helped to strategically scale Royall’s nonprofit direct marketing practice.
“RKD is a trusted partner for its clients. I am humbled and excited to join this company, work closely with Tim, the board and the entire RKD team—to listen, learn and collectively build solutions that help nonprofits succeed,” Pritcher said in a statement.
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