RGP Promotes CMO to Chief Strategy & Experience Officer

Throughout her career, Jennifer Jones has led large-scale transformations spanning brand, customer experience, employee experience, service design, workplace automation, and AI-enabled operating models, the Dallas-based global professional services firm said.

RGP, a Dallas-based global professional services firm, has promoted Jennifer Jones to the role of chief strategy & experience fficer, effective immediately. In this newly expanded role, Jones will oversee the alignment of the company’s strategic objectives with industry trends, customer needs, market opportunities, and organizational capabilities to fuel growth and efficiency.

“Jennifer’s appointment reflects the extraordinary breadth of her career, which spans every dimension of modern transformation—from brand and experience to automation and AI,” RGP President and CEO Roger Carlile said in a statement. “We believe her ability to connect strategic vision with human-centered execution will help lead RGP into its next chapter of growth.”

RPG relocated from Irvine, California, to Dallas last year.

Jones has focused on ‘human-centered design’

Throughout her career, Jones has led large-scale transformations spanning brand, customer experience, employee experience, service design, workplace automation, and AI-enabled operating models. RPG said that her work focuses on human-centered design and helping organizations modernize while remaining deeply connected to the people they serve.

Most recently, Jones served as RGP’s chief marketing officer, leading the relaunch of RGP’s global brand and significantly boosting awareness across key markets while enhancing the company’s position as an industry thought leader. She spearheaded a data-driven marketing transformation, integrating CRM and intent-based marketing platforms to speed pipeline growth and fuel measurable impact through strategic partnerships, influencer engagement, and outstanding client-focused campaigns, the company said.

In her new role, Jones will define and advance enterprise strategy designed for sustained market differentiation and measurable performance, RPG said. She will also continue to lead the organization’s marketing and communications functions, with her team aligning brand promise, go-to-market execution, and operational excellence.

“I’m honored to step into this role at a moment when strategy and experience are no longer separate conversations,” said Jones. “The future belongs to organizations that connect ambition with humanity, where strategy is clear, execution is intentional, and people are at the center of every decision. I’m excited to help shape what’s next, together.”

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