Plano-based asTech Driven by Repairify, a global leader in remote diagnostics, calibrations, programming, and automotive intelligence for the collision and mechanical repair industries, has added Mike Gugino as chief revenue officer and Kennedy Taylor as senior vice president of marketing.
“The addition of Mike Gugino and Kennedy Taylor to the asTech executive leadership team marks a significant step forward for the company,” asTech President Craig Edmonds said in a statement. “Mike’s extensive experience in driving revenue growth and strategic partnerships will be instrumental as we expand our market presence and continue to deliver exceptional value to our clients. Kennedy brings a wealth of marketing proficiency and innovative thinking that will elevate our brand and enhance our outreach. Together, they will play a crucial role in advancing our mission to provide cutting-edge diagnostic and calibration solutions and superior service.”
Gugino joins asTech with a strong background across the military, investment banking, and technology sectors.
The company said he has a proven track record in driving business outcomes and strategic growth. Before joining asTech, Gugino was head of international operations and strategy at Axon, where he managed a global sales force and oversaw business operations, sales enablement, and strategic partnerships across more than 30 countries. His career also includes eight years in investment banking with Evercore Partners and J.P. Morgan, focusing on M&A transactions and capital raising in both the industrial technology and automotive sectors.
Gugino served six years in the Army as an Airborne Ranger and captain in military intelligence, completing two tours of duty to Afghanistan in support of Operation Enduring Freedom.
Taylor brings over a decade of marketing expertise to her new role as senior vice president of marketing.
She has a strong track record in developing and executing innovative marketing strategies that drive growth and enhance brand recognition, the company said. Taylor’s career highlights include leading rebranding initiatives, digital marketing transformations, and successful product launches across various industries. She has been a keynote speaker for Google on two occasions, sharing her insights on marketing trends and strategies with a global audience.
asTech by Repairify provides cutting‐edge, expert diagnostics using authentic OEM tools to provide safe and accurate repairs.
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