Ready, Cassette, Go: This Nostalgic Music Player Gets a Functional Fix

MIXXTAPE is a blend of nostalgia and modern technology—it has the look and feel of a cassette, but can play your MP3s, FLAC, iTunes, and other hi-fi audio formats. 

MIXXTAPE, a hi-fi digital music player, is packed with modern technology in an old-school cassette tape look. Dallas-based Mixxim’s retro product design incorporates modern-day features like Bluetooth, OLED displays, touch navigation, and a rechargeable battery.  

Paul Burns, the inventor of MIXXTAPE, chose to hit rewind on the way we consume music. MIXXTAPE elevates the music experience from one you listen to, to one you can actually feel.

The fully functional Bluetooth music player found its beginnings on Kickstarter, receiving over $100,000 and beating its goal by 1,215 percent. MIXXTAPE was also recognized as one of only ten finalists at the 2019 CES Last Gadget Standing Competition. 

Overwhelmed by the immense response to the product, Burns thinks “people just love the nostalgic feeling MIXXTAPE gives them. And by combining digital and analog elements, it gives people an opportunity to be creative and express themselves in fun and unique ways,” according to a statement.

Equipped with a “digital brain and an analog heart,” MIXXTAPE allows easy navigation through music by using an OLED display and touch panel. You can listen to your favorite music through the headphone jack, by Bluetooth, or even a tape deck. 

MIXXTAPE also features an 8GB internal flash memory, a microSD memory card slot, a USB 2.0 port, and a carbon fiber finish. 

“It was imperative that MIXXTAPE not just be a digital music player that looked like a cassette. It had to actually play as a cassette,” Paul Burns said in a statement. “MIXXTAPE is all about the experience. In many ways, streaming can do the job more efficiently, but people recognize and relate to the feeling a cassette creates. It’s more meaningful, it’s more personal, it’s the full experience that often gets missed with streaming.”

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