Veteran banker Carl Hanna has been named by PNC Bank to serve as Southwest Retail territory executive, overseeing PNC’s retail branch network in Texas, Arizona, Colorado, California, and New Mexico.

Hanna will also coordinate efforts with retail leadership to execute PNC’s approximate $1 billion-dollar national investment to open new branches and renovate existing locations across the U.S.—many of which will be located throughout the southwest territory.

PNC said that Maria Moschella will succeed Hanna as North Texas Retail market manager.

“As one of the largest retail banks in the United States, our branch network, alongside our other core banking channels, plays a key role in how we serve and provide solutions to our clients across the country,” Jeff Martinez, head of Branch Banking, PNC Bank, said in a statement. “Carl’s a proven leader that will continue executing our retail branch strategy and I’m confident our Southwest teams will continue to flourish under his leadership.”

The banking company said the investment includes key locations such as Dallas, Austin, Denver, Houston, Miami, and San Antonio.

Most recently, Hanna was the North Texas Retail market manager for PNC. Hanna joined PNC through the BBVA USA acquisition. Over the course of his career, Hanna has held several leadership roles in client experience, sales and branch management, and brings nearly 30 years of experience to the position.

Earlier this year, PNC announced plans to open more than 100 new locations and renovate more than 1,200 existing locations through 2028.

The company said those branches will focus on hospitality, offering the right balance of in-person interactions and digital tools to help clients reach their financial goals. PNC’s branch network, in partnership with the company’s other banking channels, work together to create personalized banking experiences for the unique communities they serve, the company said.

Guiding retail banking in booming North Texas

Moschella will have oversight of eight regions throughout the Dallas-Fort Worth metro area, including 95 branches and a mobile branch. PNC’s mobile branches partner with local community organizations to extend crucial financial resources and services to unbanked or underbanked individuals, the company said.

Most recently, Moschella was the New York, New Jersey, and northeast Pennsylvania Retail market manager.

Moschella joined PNC in 2011 and has held several senior leadership roles within retail distribution, including a sales and service strategy role covering more than 1,200 branches across 11 states and the District of Columbia.

“North Texas has five of the 15 fastest-growing cities in the U.S., and PNC continues to grow alongside the region in all our businesses, including retail,” Brendan McGuire, PNC regional president for North Texas, said in a statement. “Maria’s extensive experience will be instrumental in carrying forward this growth while also guiding our investments in new branches and renovations. She has a strong track record of building winning teams and enhancing client relationships within our retail networks.”

PNC Bank, National Association, is a member of The PNC Financial Services Group Inc., one of the largest diversified financial services institutions in the United States.

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