A Farmers Branch company has donated sporting goods equipment valued at $275,000 to Beat the Streets, a sports-based youth development nonprofit.

The donation came from BSN SPORTS, a direct marketer and distributor of highly customized sporting goods and fanwear to the institutional sporting goods market. It’s a division of Varsity Brands.

“We’re honored and humbled to have the opportunity to uplift young athletes and make a positive difference in their lives,” BSN Sports President Terry Babilla said in a statement. “BSN SPORTS’ donation to Beat the Streets is not just about ensuring wrestlers have the right resources to win on the mat, but it’s also about inspiring at-risk youth and reassuring them that they can win in life, too.”

The nonprofit Beat the Streets fosters youth development for student-athletes in underserved communities via mentoring and life guidance taught in quality wrestling programs, the organization said. It serves nearly 10,000 male and female youths and enriches their lives in sports, school, and the community, BSN added.

Surpassing BSN’s national goal

BSN said the product donation’s monetary value surpasses Beat the Streets’ national fundraising goal of $100,000 through its annual GearUp! initiative that launched in September.

The donation fulfilled the organization’s immediate need and allows it to focus fundraising efforts on securing more gear to ensure every athlete receives what he or she needs to succeed and deserves.

“Studies have shown that children living in poverty are six times more likely to quit athletic pursuits due to the costs associated with gear and resources, and we’re grateful to BSN SPORTS for its generosity and commitment to serving our young athletes,” Beat the Streets Executive Director Ben Reiter said in a statement.

“Providing necessary gear supports our existing athletes and allows us to open doors to new participants,” Reiter added. “A donation of this magnitude lets our athletes know people and organizations care about their well-being and helps them build up their confidence the next time they step on the mat.”

BSN SPORTS markets and distributes its products to more than 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales.

The company is focused on providing game changing solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms.

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