After 25 years building a global pop culture merchandising business, Bioworld Merchandising is launching Bioworld Ventures, a new corporate venture fund designed to support and accelerate high-potential consumer brands around the world.

The launch of Bioworld Ventures signals a pivotal chapter for the company as it targets strategic investments that “drive product innovation and elevate the next generation of category-defining consumer brands,” the company said.

“Bioworld Ventures represents the evolution of our global brand—providing the opportunity for us to further extend our expertise to elevate and invest in consumer brands that are focused on product innovation,” Bioworld Founder and CEO Raj Malik said in a statement. “For 25 years, we’ve built a global platform that helps great ideas scale, and now we’re formalizing that into a dedicated investment arm.”

Bioworld is headquartered in Irving with additional offices in Europe, China, India, and Canada.

Helping ‘great ideas become sustainable global brands’

Through Bioworld Ventures, the company said it aims to support disruptive early-stage businesses, not only with capital, but with extensive operational expertise offered without substantial or mandatory service agreements. As part of its mandate, the fund will focus on early-stage consumer brands, investing mostly at the Seed and Series A stages, with a concentration on opportunities in the U.S., U.K., and Canada in its initial phase, Bioworld Ventures said.

Bioworld Ventures is led by Matt Alexander, who oversees Bioworld’s investments and acquisitions as VP of corporate development and head of the new venture. Alexander is a serial entrepreneur who previously founded consumer brands including Edition Collective, Imprint, and Foremost, and most recently co-founded Neighborhood Goods. Now living in London, he also serves as an advisor to multiple companies and accelerators and sits on SMU’s Dedman Executive Board, according to his personal website.

“Our structure gives us the freedom to support founders on their terms, at their pace,” said Alexander. “Whether leading a round or providing targeted operational help, we want to be a thoughtful, founder-friendly partner that helps great ideas become sustainable global brands.”

A ‘major milestone’ as Bioworld is primed for growth

In July 2024, we wrote about Bioworld’s acquisition of Austin-based Packed Party, a lifestyle manufacturer behind some of the industry’s most dynamic everyday and party accessories.

Bioworld said it is uniquely positioned to help emerging consumer brands grow quickly. Since launching as a licensed music headwear line in 2000, the company has evolved into a global platform with more than 1,000 brands and 2,000 retail partners across apparel, accessories, home goods, travel, and beyond.

Known for its leadership in licensing and consumer product innovation, Bioworld has invested heavily in its global infrastructure over the last 10 years as part of its Brand Growth Platform (BGP) strategy. The investments from this strategic approach span operational, logistical, and financial capabilities across the U.S., U.K., EU, Canada, China, India, and more, the company said.

Bioworld called the launch a “major milestone.” Since Bioworld has grown into a global platform without external capital, the company said it is primed for significant expansion both domestically and abroad through the new in-house venture fund. 

The story was updated with additional information about Matt Alexander’s previous ventures on Dec. 16, 2025, 1:53 pm.

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