Mary Kay Ash, founder of the Plano-based multi-level marketing company Mary Kay cosmetics, started something big back in 1969 when she gifted five pink 1970 Cadillac Coupe DeVilles to her top five sales consultants. That began a trend that’s lasted for over 50 years, with the pink Caddies often spotted zipping around North Texas streets.
This year, the iconic gifts come with a difference: They include an electric plug.
For the first time, the company has transformed its “beloved pink Cadillac” into a fully electric vehicle. The pink Cadillac OPTIQ made its debut at Mary Kay’s recent annual seminar, which took place in Charlotte, North Carolina.
The pink-Caddy transition from internal combustion to electric symbolizes more than just a vehicle upgrade, Mary Kay said—it marks “a recharged vision for the future of the iconic beauty brand.”
Mary Kay created her own pink Caddy in 1968—launching a bespoke color
Before she started giving away pink Caddies, Mary Kay Ash created one for herself. According to the company, in 1968 she bought a Cadillac Coupe De Ville from a Dallas car dealership, then had it painted to match the pale pink Mary Kay lip and eye palette. General Motors would go on to name the color “Mary Kay Pink Pearl,” a shade that to this day is exclusive to Mary Kay.
“For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,” Mary Kay CEO Ryan Rogers said in a statement. “With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”
Ian Hucker, VP of GM Envolve, said the Cadillac brand’s relationship with Mary Kay “spans decades and is built on shared values of innovation, empowerment, and excellence.”
“As the organization takes bold steps into the future with the transition to an electric vehicle, we’re proud to stand beside them, supporting a vision that’s not only sustainable but also deeply inspiring,” Hucker added in a statement. “The pink Cadillac OPTIQ is an exciting step forward, bringing together the performance and luxury you expect from Cadillac with meaningful innovation and purpose-driven impact.”
Mary Kay’s pink OPTIQs have an EPA-estimated 302-mile driving range, with power coming from the GM EV Battery Platform and drive units, along with the use of low rolling resistance tires.
R E A D N E X T
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That brings to more than $96 million the amount the foundation has given since 1996 to support its two-fold mission: eliminating women-related cancers and ending domestic violence.
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Mary Kay said that Tara Eustace will lead the global opportunity and sales organization with a core mission: to put the “Mary Kay Opportunity” at the center of all entrepreneurial business strategies.
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Lucy Gildea and her new cross-functional team will pioneer a new operating model to power up Mary Kay's global brand and science, aiming for growth and customer loyalty in more than 40 markets, the company said.
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MeSpace—a new Dallas-based company that manufactures "neuroinclusive" workstations that allow users to create their ideal work environment through sensory customization—was launched recently by Founder and CEO Travis Hollman. Sargent, who's a neuroinclusive consultant, lauded MeSpace for designing "an innovative workstation that enables individuals to tailor their environment to fit their unique needs."
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The Texas Academy of Medicine, Engineering, Science and Technology honors the Dallas businesswoman and philanthropist and her team for empowering and enabling groundbreaking research in science and nature.
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