North Texas AI Contact Center Co. Humach Acquires New York’s Markets EQ

The combination "ideally positions Humach" to address the $250 billion market for agentic AI as it continues to build the AI workforce of tomorrow, said the Frisco-based company—whose name evokes "Humans + Machines."

Frisco-based AI Customer Experience provider Humach (Humans + Machines) has acquired Albany, N.Y.-based Markets EQ, a company known for bringing AI-powered voice analytics to Wall Street.

Markets EQ will operate as an independent, wholly owned subsidiary of Humach, while Humach adds Markets EQ voice analytics to its award-winning AI Customer Experience Platform, the company said. Co-founder & CEO Sean Austin will serve as chief AI officer, co-founder & CFO Daniel Shields will serve as CFO, and CTO Sam Debnath will serve as VP of Engineering for Humach. Other team members of Markets EQ will become part of the Product, Engineering and Design organization led by Austin.

“The Markets EQ integration will empower our mAI Pilot platform to deliver even more personalized and insightful customer experiences, ultimately increasing client satisfaction and creating new opportunities for Humach in the market,” Humach Founder and CEO Tim Houlne said in a statement. “Sean and Markets EQ literally pioneered this technology, and adding their voice analytics AI to Humach allows us to leap-frog existing market capabilities, and provide enterprises unparalleled experiences for their customers.”

AI-powered voice analysis offers rich insights

The combination “ideally positions Humach” to address the $250 billion market for agentic AI as it continues to build the AI workforce of tomorrow, the company said.

Humach said that by fusing cutting-edge natural language processing with intricate voice analysis, Markets EQ extracts insights that were previously unattainable at scale. Its platform analyzes not just words but also pitch, tempo, emotional resonance, and subtle vocal cues to provide a complete picture of the speaker’s emotional state, Humach said.

EQ-enabled AI transforms communications with better preparation, deeper perception and the most complete competitive intelligence. Humach said that Markets EQ serves Fortune 1000 customers principally in financial services and academia and is a source of alternative data for hedge funds.

“Markets EQ was founded in 2023 with a bold vision to reveal the hidden layers of meaning in financial communications through AI and voice analysis,” Austin said. “Fortune 1000 customers have already experienced the value of EQ infused into their investor relations workflows, and now we will infuse that same superpower into our enterprise AI / CX solutions and agentic workflows.”

Humach said its mAI Pilot is an award-winning, AI in a box solution that uses a combination of AI agents and digital assistants to help enterprises in healthcare, utilities, financial services, and retail improve top and bottom-line results through enhanced customer service experiences.


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