Plano-based RKD Group, a leading North American nonprofit solutions provider, has unveiled a restructured leadership team. RKD said the team is designed to foster deeper strategic thinking and offer a combination of commercial marketing innovation and decades of nonprofit expertise to organizations “working to boost generosity and strengthen donor relationships.”

At a time when some agencies offer technological solutions without strategy and others rely on expertise alone, RKD Group said it is differentiating itself by building a leadership team that brings both—the strategic depth to understand what drives donor connection and the technological innovation to execute at scale.

Per RKD, the new executive team brings together a unique blend of Fortune 500 commercial marketing experience and extensive nonprofit sector expertise:

Kevin Jones joins as CEO, bringing extensive consulting, agency, and commercial leadership from work with Spotify, Wells Fargo, Amazon, Sony, Toyota, Terryberry, and other global brands. A familiar face to many following an interim role with RKD in 2024-25, Jones will lead strategic vision and growth.

Jackie Barrett joins as chief revenue officer and has more than 15 years of experience building and scaling go-to-market teams and growth strategies that strengthen how organizations find, engage, and best serve their clients. Her career includes time at IIE, a global education nonprofit.

Max Bunch steps into the role of chief growth officer. A three-decade veteran of nonprofit marketing—all of it at RKD and its predecessor companies—Bunch will continue to oversee RKD’s engagement with new clients, helping organizations identify and set a course to overcome their biggest challenges.

Justin McCord takes on the role of chief operating officer, bringing nearly 15 years of nonprofit marketing experience—all gained at RKD—to ensure operational excellence and innovation to drive continued client success.

Charles Lehosit has been named chief technology officer. With more than a decade of experience in nonprofit marketing, including previous roles at RKD and Fundraise Up, Lehosit combines technical acumen with mission-focused innovation.

“Nonprofits today need partners who bring both strategic expertise and technological capability,” Jones said in a statement. “You can’t thrive with tools alone, and you can’t scale simply with expertise. Philanthropy—in its truest sense—is about passion for connection and humanity, and this team was intentionally built to help change agents unlock generosity through the intersection of deep strategic thinking, creative storytelling and innovative execution.”

The leadership highlights RKD’s belief that nonprofits thrive when they have trusted partners who bring both deep sector expertise and technological innovation—not one or the other, but the strategic integration of both, the organization said.

The launch of the new team coincides with the retirement of fundraising veteran and founding CEO and Chairman Tim Kersten. 

“It’s time for me to pass the torch and move on, with a heart full of gratitude,” Kersten said. “My time at RKD Group since 2011 has been, by far, the high point of my career. I’ve been immensely blessed to associate with amazing professionals to grow RKD Group into the undisputed market leader in our space. I’m proud of the service RKD provides, the values RKD upholds and the people RKD helps through our clients’ work. I feel grateful beyond words.” 

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