GoVerden, a Mexican avocado supplier and maker of ready-made guacamole, has opened its new U.S. headquarters in the Legacy West development in Plano, a strategic move that the company said is designed to support GoVerden’s rapid growth and enhance its ability to serve key markets across all of North America.
“We’re pleased to establish our new home base in Plano,” Rick Joyal, VP of North American sales at GoVerden, said in a statement. “North Texas offers excellent travel connectivity within the US and to our key markets in Canada, Europe, and Mexico. This new office will enable us to better serve our distributors, partners, retailers, and suppliers, and to identify new opportunities to grow our brand.”
GoVerden added that its new headquarters has allowed it to double the size of its staff.
The company said the expansion is a direct response to its double-digit growth over the past three years and the increasing demand for its products.
Adding more distribution points across North America
GoVerden guacamole products [Photo: GoVerden]
“We have been adding more points of distribution across North America for our own branded guacamole and doubling our efforts to support growth in the foodservice channel,” Joyal said. “The new headquarters is essential to continue this momentum and to reach more customers as we expand our product offerings.”
GoVerden is owned by three of the largest avocado growers in Michoacán, Mexico—which is known by many as the avocado capital of the world.
The company was founded in 2018, but the family farming operations date back more than three decades, “boasting a rich history of producing avocados for both the fresh and processed markets,” GoVerden said. Every GoVerden product starts with hand-scooped Hass avocados that results in “a chunky yet creamy texture that is synonymous with homemade guacamole,” the company added.
GoVerden said that its ready-made guacamole and fresh avocado products are preservative-free and made only with all-natural, non-GMO ingredients.
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